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Our Programs & Aircraft
December 2017


We engage in an array of exclusive events and partnerships that benefit our brand and our Owners. A new area in which we have recently become active is equestrian. We’ve sponsored several events this year and are continuing the momentum with the Winter Equestrian Festival (WEF), the world’s premier winter equestrian event, as well as with the Global Dressage Festival and the International Polo Club.

Beginning January 10, and for the 12-week duration of WEF, over 6,000 horses will participate in this historical, much anticipated annual event in Wellington, Florida. The Palm Beach International Equestrian Center will be filled with participants from 42 countries, from amateurs to top FEI-ranked, worldwide competitors. While 250,000 spectators cheer them on, riders in 70 unique divisions will compete for prize money exceeding $10 million dollars, which is the largest amount distributed over 12 weeks across all equestrian events in the world. 

On Dec. 31, a polo match at the International Polo Club opens the season. We are excited to have the opportunity to participate in the coin toss in the opening game. Then on April 22, at the U.S. Open Final, the most anticipated game of the year, we’ll have our mock Latitude aircraft on display, along with having the honor of participating in the awards presentation. 

WEF promises to be a thrilling 12 weeks of constant activity. And we couldn’t be more excited to make a significant footprint at the largest, longest-running horse show.

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